Privacy Policy

Information We Collect at Ingenuity Bassinet

We gather information in three main ways to operate our site and serve parents researching bedside bassinets and safe sleep solutions.

Information You Provide Directly

When you sign up for our newsletter, submit a product question, or contact us, you voluntarily share details like your name and email address. We only ask for what we need to respond or keep you updated about new bassinet releases and safety recalls.

Information Collected Automatically

Your browser sends us technical data each time you visit — your device type, IP address, operating system, referring page, and which bassinet models you viewed. We also log how long you spend on individual product pages and which features you compare. This helps us understand which sleep solutions resonate most with new parents.

Information from Third Parties

We participate in the Amazon Associates Program, so when you click an affiliate link to purchase a Dream & Grow bedside bassinet or Foldaway rocker, Amazon may share anonymized conversion data with us (they don’t tell us your name, but we learn that someone bought that model). We also use Google Analytics to measure site traffic and visitor journeys across our bassinet categories.

How Ingenuity Bassinet Uses Your Information

We rely on the data we collect to:

• Respond to your questions about bassinet assembly, sheet compatibility, or weight limits
• Send newsletters featuring new models, safety updates, and care tips if you’ve subscribed
• Analyze which bassinet features — adjustable height, rocking motion, portability — matter most to parents browsing our site
• Improve page layouts and product comparisons based on which sections visitors engage with most
• Detect and prevent spam submissions or fraudulent activity on our contact forms
• Comply with legal obligations, including consumer protection and data privacy laws

We never sell your contact details to third parties. The only external sharing happens through necessary service providers (email platform, analytics) or when required by law.

Cookies and Tracking on Our Bassinet Store

We use cookies — small text files stored by your browser — to remember your preferences and understand site usage patterns.

Essential Cookies

These keep our site functional. They remember if you’ve accepted our cookie notice and maintain your session when you navigate between our bedside bassinet collection and the foldaway rocker pages.

Analytics Cookies

Google Analytics tracks which bassinet models get the most page views, how visitors move from category pages to individual products, and which blog posts about bassinet safety get the longest read times. This data is aggregated — we don’t track individuals by name.

Advertising Cookies

Because we earn affiliate commissions through Amazon, some cookies help measure whether a visitor who clicked our Dream Hero Starlight link eventually purchased that bassinet. These cookies don’t access personal data stored elsewhere on your device — they only register that someone from our site completed a transaction.

Managing Cookies

Most browsers let you block or delete cookies through their settings menu. If you disable all cookies, some features (like remembering which bassinet comparison you built) won’t work, but you’ll still be able to browse our full product lineup and click through to Amazon.

Sharing Your Information

We disclose data only when necessary to operate our site or meet legal requirements.

Service Providers

We work with a few essential partners: an email service provider to send newsletters about new bassinet arrivals, a web hosting company to keep the site online, and Google for analytics. Each provider accesses only the data they need to perform their specific role, and all are bound by confidentiality agreements.

Affiliate Partners

When you click an Amazon link from our site, Amazon receives your browser data per their own privacy policy. We receive anonymized reports showing which bassinet models drove purchases, but we never see your Amazon account details or order history.

Legal Requirements

We’ll disclose information if required by subpoena, court order, or regulatory investigation — for example, if a government agency investigating a product safety issue requests visitor data related to a specific recalled bassinet model.

How We Protect Bassinet Shopper Data

We implement industry-standard security measures to safeguard the information parents share while researching safe sleep solutions. Our site uses HTTPS encryption, meaning data transmitted between your browser and our server is scrambled in transit. We store email addresses and contact form submissions in a secured database with restricted access, and we regularly update our platform software to patch known vulnerabilities.

No system is completely breach-proof, but we take reasonable precautions given the nature of our site — we’re a content and affiliate resource, not processing credit card payments or storing sensitive health records.

Your Privacy Rights

Depending on where you live, you have specific rights over your data. We honor all the protections described below, regardless of your location.

All Visitors

• Access: Ask us what information we hold about you
• Correction: Request that we fix inaccurate details in our records
• Deletion: Request that we erase your data from our systems (with some legal exceptions)
• Opt-Out: Unsubscribe from marketing emails at any time via the link in every newsletter

GDPR Rights (European Union Visitors)

If you’re browsing from the EU, you also have the right to restrict how we process your data, object to processing based on legitimate interests, and receive your data in a portable format. You can lodge a complaint with your local data protection authority if you believe we’ve mishandled your information.

CCPA / CPRA Rights (California Residents)

California law gives you the right to know what personal information we collect, the categories of sources, our business purpose for collection, and which third parties receive it. You can request deletion and opt out of any “sale” of personal information — though we don’t sell data in the traditional sense, affiliate tracking may qualify under California’s broad definition. We won’t discriminate against you for exercising these rights.

VCDPA (Virginia), CPA (Colorado), CTDPA (Connecticut), UCPA (Utah)

Residents of these states have similar rights to access, correct, delete, and obtain a copy of their data. You can also opt out of targeted advertising and the sale of personal information. We treat these requests the same way we handle California requests — email us using the contact information below.

How to Exercise Your Rights

Send a privacy request to the email address listed in the Contact Us section at the bottom of this policy. Include your full name, the email address you used on our site, and which right you’re exercising (access, deletion, opt-out, etc.). We’ll verify your identity to prevent fraudulent requests — typically by confirming your email address — and respond within 30 to 45 days.

Children’s Privacy

While our site focuses on products for infants — bedside bassinets, portable rockers, co-sleeping solutions — it’s designed for parents and caregivers, not children. We do not knowingly collect personal information from anyone under 13. If we discover we’ve inadvertently gathered a child’s data, we’ll delete it promptly. Parents who believe their child has submitted information to us should contact us immediately so we can remove it.

Third-Party Links on Our Bassinet Site

Our pages include links to Amazon product listings, manufacturer warranty information, and occasionally parenting resources or safety guidelines published by organizations like the American Academy of Pediatrics. Once you leave our site, you’re subject to that external site’s privacy practices. We don’t control how Amazon, government health agencies, or other linked destinations handle your data, so review their policies before sharing information there.

International Data Transfers

We operate primarily within the United States, and our servers are located in U.S. data centers. If you’re visiting from outside the U.S., your information will be transferred to, stored, and processed here. U.S. privacy laws may differ from those in your home country, but we apply the same baseline protections (secure storage, limited sharing, your right to deletion) regardless of where you’re browsing from.

Data Retention

We keep your information only as long as needed to fulfill the purpose for which it was collected. Newsletter subscribers remain in our email system until they unsubscribe. Contact form inquiries are archived for one year in case you follow up with additional questions about a specific bassinet model. Analytics data is retained in aggregated form for two years to track long-term trends in which sleep solutions parents prefer. Once the retention period expires, we either delete the data or anonymize it so it can no longer identify you.

Email Communications from Ingenuity Bassinet

When you subscribe to our newsletter, you’ll receive periodic updates about new bassinet models, assembly tips, safety recalls, and seasonal buying guides. Every email includes a one-click unsubscribe link at the bottom. We do not send marketing emails to visitors who haven’t opted in — if you only submitted a contact form question, you won’t be added to our newsletter list unless you explicitly checked the subscribe box.

We may still send transactional emails (like a confirmation that we received your inquiry) even if you’re not a newsletter subscriber, but those are one-time messages required to respond to your request.

Do Not Track Signals

Some browsers offer a “Do Not Track” setting that sends a signal to websites asking them not to track your activity. There’s no industry-wide standard for how to interpret that signal, so our site does not currently respond to Do Not Track requests. You can still control tracking by managing cookies in your browser settings or opting out of Google Analytics via their browser extension.

Changes to This Privacy Policy

We update this policy occasionally to reflect new features (like adding a comparison tool), changes in privacy laws, or feedback from parents about what information they want to see disclosed. When we make significant revisions, we’ll update the “Last Updated” date at the top and may post a notice on our homepage for 30 days. Continued use of our site after changes go into effect means you accept the updated terms.

Major changes — like introducing a new third-party service that accesses subscriber emails — will be announced clearly rather than buried in fine print.

Contact Us About Your Privacy

If you have questions about this privacy policy, want to exercise your data rights, or need to report a privacy concern related to how we handle information about our bassinet shoppers, reach us at:

For privacy-specific requests (data access, deletion, opt-out), please include “Privacy Request” in your email subject line so we can route it to the right team member and respond within the required timeframe.